PRODUCT-LEVEL COMPARISON
See the difference between products.
A real Consupedia comparison turns complex climate, health and social data into an immediate choice between individual products.
Book a demo AI Product Intelligence
The world’s product data. Understood.
Consupedia is the intelligence layer for products: the world’s most comprehensive food product and sustainability database, enriched, structured and ready for your business.
CONSUPEDIA MOBILE APPScan. Compare. Choose better.4 million+ productsin the intelligence foundation
21 parametersacross sustainability
One GTINto a structured product universe
ENRICHED PRODUCT RECORD
97%data confidenceOrganic oat drink
GTIN 07312345678901
Ingredients8 mappedCOMPLETE
NutritionFull profileVERIFIED
OriginSwedenSOURCED
PackagingCarton · 1 litreMAPPED
CLIMATE
83/100
- 0.65 kg CO₂e
- Water 88
- Biodiversity 80
HEALTH
84/100
- Nutrition 86
- Additives 92
- Allergens mapped
PRODUCT ENRICHMENT
DATA & API
BUILT WITH LEADING RESEARCHKTH Royal Institute of Technology + Dalarna University
Selected customers & partners
Martin & ServeraReitan ConvenienceConviniKRAVNobis HotelsEllos Group
REAL CONSUPEDIA SYSTEMS
This is what product intelligence looks like.
Real product views turn deep data into faster decisions, stronger product pages and visible reasons to choose.
English presentation versions of actual Consupedia interfaces are shown in full. Product evidence, scores and layouts are preserved.RADICALLY SIMPLERCompare products on facts—not claims.
RADICALLY SIMPLERMake verified improvements visible to buyers.
RADICALLY SIMPLERFind the next valuable change faster.
DECLARATIONS & WIDGETS
Turn evidence into communication.
Real product declarations make climate, environment, health and social performance visible in commerce, apps, QR journeys and campaigns.
ANALYSIS & SCENARIOS
Find the change that matters most.
A real Consupedia analysis view compares units, products and sustainability parameters so teams can identify hotspots, test scenarios and follow progress.
WHAT CONSUPEDIA DOES FOR YOU
Choose your business.
See the value.
You should not have to decode a platform to find the business case. Pick the organisation most like yours and see what becomes radically simpler—and commercially better.
FOR WORKPLACE FOOD & UNMANNED RETAIL
Turn a full assortment into choices customers understand.
THE VALUE IN ONE LINEOne assortment. Every channel.
Supplier data, campaigns, fridges and apps easily become separate worlds. Customers still expect an immediate answer: what fits me—and why is it a better choice?
RADICALLY SIMPLEROne enriched product record can feed app scores, shelf communication, campaigns and reporting. Update the intelligence once and activate it everywhere.
BETTER BUSINESSMake climate, health, allergens and social performance visible. Build sharper campaigns, increase trust and make the better product easier to choose.
REAL-WORLD FITConvini uses Consupedia product declarations in app and store communication.
01Supplier assortment
02Enrich & score
03App · fridge · campaign
Product declarations stay consistent across every channel.
Campaigns can spotlight better-performing products.
Customers understand the value before they choose.
FOR CONVENIENCE RETAIL
Manage thousands of products as one intelligent assortment.
THE VALUE IN ONE LINEFaster, smarter category decisions.
High product turnover, many suppliers and several store concepts make manual enrichment slow. Category teams need comparable facts before the next assortment decision—not weeks later.
RADICALLY SIMPLERSend the assortment GTINs. Consupedia matches each barcode to structured product, allergen, nutrition, origin and sustainability intelligence in moments.
BETTER BUSINESSSpot data gaps and better alternatives, improve product content, create smarter filters and give customers useful guidance across convenience formats.
REAL-WORLD FITBuilt for high-volume convenience environments such as Reitan, Pressbyrån and 7-Eleven.
01Assortment GTINs
02One intelligence layer
03Category & customer value
One barcode replaces repeated product research.
Category teams compare products on the same basis.
Digital services gain richer search and recommendations.
FOR WHOLESALERS & DISTRIBUTORS
Make every product record sell, compare and report better.
THE VALUE IN ONE LINEA sell-ready catalogue at scale.
A wholesaler receives uneven product information from hundreds of suppliers. Incomplete records weaken e-commerce, procurement tools, reporting and customer service.
RADICALLY SIMPLERMatch the catalogue by GTIN, fill missing attributes and deliver one consistent data structure to commerce, PIM, analytics and customer tools.
BETTER BUSINESSImprove product pages and discovery while helping customers compare allergens, nutrition, climate and sourcing before they place an order.
REAL-WORLD FITMartin & Servera activates Consupedia climate data and scores in digital services.
01Fragmented supplier data
02GTIN enrichment
03Commerce · BI · procurement
Large catalogues become decision-ready at scale.
Customers find the right product with less friction.
One data flow powers sales, analysis and reporting.
FOR APPS, PLATFORMS & DIGITAL PRODUCT TEAMS
Build the experience. Skip the decade of data work.
THE VALUE IN ONE LINEYour service—powered by product truth.
A compelling scanner, recommendation engine, marketplace or AI service needs structured product truth—not another thin product feed or a plausible chatbot response.
RADICALLY SIMPLERSend a GTIN through the API and receive structured identity, ingredients, nutrition, allergens, classifications, origin, packaging, images, impact intelligence, sources and confidence.
BETTER BUSINESSLaunch richer search, personalisation, comparisons and recommendations faster while keeping your own brand, interface and customer relationship.
REAL-WORLD FITPressbyrån Kompis uses Consupedia product information in its customer app.
01Your app + a GTIN
02Consupedia Data & API
03A smarter customer service
Developers integrate product intelligence instead of rebuilding it.
One API can enrich search, scanning and AI recommendations.
Every experience stays connected to traceable product data.
FOR PRODUCERS, BRANDS & PRODUCT OWNERS
Improve the product. Prove it. Win the comparison.
THE VALUE IN ONE LINEImprove it. Prove it. Sell it.
Product teams need to know how a recipe performs against the market, what to reformulate and how to turn a verified improvement into a reason for buyers and consumers to choose it.
RADICALLY SIMPLERSecure PIP structures your evidence. Food Lab and MenuViz analyse ingredients and formulations. The Consupedia web app benchmarks your products against the market.
BETTER BUSINESSUse the insight to improve the product, then publish the result through product declarations, widgets and APIs—turning verified progress into sales arguments and visible market advantage.
REAL-WORLD FITOne producer journey connects PIP, Food Lab, market benchmarking and product declarations.
01Product & formulation
02Analyse · benchmark · improve
03Declare · market · sell
Food Lab reveals the most valuable formulation improvements.
The web app shows how products compare with the market.
Declarations turn verified progress into marketing proof.
FOR MUNICIPALITIES, SCHOOLS & PUBLIC MEALS
Buy better food without choosing between cost, health and impact.
THE VALUE IN ONE LINEBetter meals. Clear proof.
Procurement teams and kitchens manage thousands of products, many sites and several policy targets. Price, nutrition, allergens and sustainability are rarely comparable in one view.
RADICALLY SIMPLERMatch purchases and tender products by GTIN. Compare sites, categories and alternatives with the same product-level method, then automate follow-up.
BETTER BUSINESSMake stronger tender decisions, find practical menu substitutions, protect dietary needs and show measurable progress across schools and kitchens.
REAL-WORLD FITConsupedia Impact compares public-meal units and the product data behind every result.
01Purchase & tender data
02Compare products & sites
03Better meals · clear follow-up
Procurement compares like-for-like in one view.
Kitchens see hotspots and realistic alternatives.
Leaders follow targets without manual spreadsheets.
FOR PEOPLE CHOOSING WHAT TO BUY OR EAT
See the product behind the package—and find your better match.
THE VALUE IN ONE LINEFind your better match.
Ingredient lists, labels and broad claims are hard to interpret in the moment. The best choice also depends on personal allergens, diet, health priorities and values.
RADICALLY SIMPLERScan a barcode or search for a product. The Consupedia app turns deep product intelligence into clear comparisons, scores, warnings and personalised guidance.
BETTER EVERYDAY CHOICESPeople can discover products that fit them better, understand why one alternative performs differently and reward brands that improve and share stronger product data.
REAL-WORLD FITThe open Consupedia consumer app makes the same product intelligence useful to everyone.
01Scan or search
02Understand & compare
03Choose your better match
Allergens and dietary conflicts become easier to spot.
Climate, health and fairness become comparable.
Better-performing products become easier to discover.
FOR HOSPITALITY, RESTAURANTS & ARENAS
Turn purchasing data into better menus, margins and guest loyalty.
THE VALUE IN ONE LINEBetter menus. Stronger margins.
Cost, climate, nutrition, allergens and guest expectations are usually handled separately. That makes it hard to see which menu change creates the greatest commercial value.
RADICALLY SIMPLERConnect purchases by GTIN, identify hotspots and hero products, model substitutions and rank actions by climate value per SEK.
BETTER BUSINESSBuild attractive menus, improve purchasing conversations, reduce risk and turn better choices into guest communication and measurable value.
REAL-WORLD FITNobis hospitality work connects analysis, measurement, procurement and guest insight.
01Purchases & recipes
02Analyse & model
03Menu · margin · guest choice
Chefs see the most useful menu change first.
Procurement gets stronger supplier conversations.
Guests receive clearer, more relevant guidance.
A CORE PART OF THE CONSUPEDIA ECOSYSTEM
The product ratings people see.
The Consupedia mobile app is the public face of the intelligence platform. It turns deep product data into clear, personal guidance at the exact moment someone chooses what to buy or eat.
Product performance becomes visible. Strong climate, health and social performance can become a competitive advantage. Complete, verified data makes every assessment more accurate—and every good result easier to discover.
- Scan or search by barcode or product name
- Compare products across environment, health and social justice
- Personalise every result around allergens, diets and preferences
01PRODUCT DATA→02CONSUPEDIA SCORES→03MOBILE APP→04CHOICE & REPUTATION
FOR CONSUMERSFOR RETAILERSFOR PRODUCT OWNERSWHITE-LABEL READY
Powered by the same research-built intelligence available to enterprise customers through Data & API.
9:41● ● ▰
‹ Product•••
Organic oat drink
Vegan · Sweden · 1 litre
Climate83
Health84
Social76
Matches your profileNo declared allergens
9:41● ● ▰
consupediaWhat matters
to you today?
Search products
Scan a barcodeSee the product behind the pack
Low climateAllergen fit
ExploreScanFor you
SCAN A PRODUCT
A better match—found.Personalised to diet and allergens
ACTUAL APP SCREENS
A real consumer product—not a concept.
Consupedia already turns research-grade product data into scanning, discovery and personalised guidance.
THE FASTEST WAY TO START
Give us a GTIN.
Get the product universe.
Send the barcode number. Consupedia matches it to a remarkably rich, structured product record—in seconds and ready for your systems.
Explore GTIN data & APIFOOD PRODUCT
TEXTILE PRODUCT
GIVE US ONE IDENTIFIER
GTIN
07312345678901Barcode received
STRUCTURED PRODUCT RECORDREADY FOR YOUR SYSTEM
IdentityIngredientsNutritionAllergensDiet flagsOriginPackagingCertificationsProduct image21 impact parametersSourcesConfidence
RADICALLY SIMPLEROne barcode replaces weeks of product research.
RADICALLY SIMPLERIncomplete catalogues become usable intelligence.
RADICALLY SIMPLERProduct data arrives ready for every channel.
RESEARCH-BUILT · AI-STRUCTURED
Not generated.
Built.
A chatbot gives you an answer. Consupedia gives your business the product record.
For more than ten years, Consupedia has built the world’s most comprehensive food product and sustainability intelligence database with researchers and innovation partners including KTH Royal Institute of Technology, Dalarna University and RISE. Product records connect data and methods from FAO, WHO, RISE, EFSA, amfori and other authoritative organisations.
THE BUSINESS ADVANTAGEThe same structured, traceable product facts—at scale, through an API, every time.
EVIDENCE SOURCESFAOWHORISEEFSAamforiGS1LCAResearch
SPECIALISED AI AGENTS
EXTRACT→MATCH→NORMALISE→VERIFY
AI structures the evidence. It does not invent it.
PRODUCT RECORD
Source provenancePreserved
Domain methodologyApplied
Confidence & reviewTraceable
GENERAL CHATBOTWrites a plausible response
≠- One prompt at a time
- Uncertain coverage and repeatability
- Text that still needs validation and structuring
CONSUPEDIA PRODUCT INTELLIGENCEDelivers a usable data asset
- GTIN-matched, machine-readable product records
- Sources, methods, confidence and quality controls
- Ready for apps, PIM, commerce, procurement and BI
CORE PRODUCT
Product
Enrichment
Your product catalogue, understood by AI.
Product data enrichment turns incomplete records into structured, validated and usable product intelligence. We combine your source data with independent data and domain rules—continuously and at scale.
Explore Product Enrichment01
Connect fragmented sources
Bring supplier feeds, spreadsheets, documents, images and external sources into one product model.
RADICALLY SIMPLERWeeks of data chasing become one connected record.
02
Understand products with AI
Extract facts, interpret descriptions, classify items and identify what is missing at scale.
RADICALLY SIMPLERThousands of products become understandable at machine speed.
03
Validate and trace
Flag contradictions and anomalies while preserving sources, confidence and transformation history.
RADICALLY SIMPLERTeams can trust what they can trace.
04
Activate everywhere
Return business-ready product intelligence to your PIM, commerce, procurement, apps and analytics.
RADICALLY SIMPLEROne enrichment feeds every channel.
What changes
Faster onboarding
Better catalogue quality
Less manual work
Better customer experiences
PRODUCT INFORMATION PORTAL · PIP
Your products. Your verified data. One secure workspace.
Product owners know their products best. PIP gives each verified owner secure access to enrich the products they are responsible for—then connects that information to stronger analysis, reporting and customer experiences.
Explore Product Information PortalSecure, verified access
Authenticated access helps confirm the product owner and keeps each organisation’s product workflow controlled.
Find products by GTIN
Product owners work directly with the relevant product record instead of creating another disconnected spreadsheet.
Add what only the owner knows
Enrich ingredient quantities, origins, certifications, packaging, documents and product images.
Unlock better analysis
More complete verified data improves product scores, comparisons, declarations, reporting and API delivery.
RADICALLY SIMPLERNo more chasing product information through email.
DATA & API
Build better services with product intelligence.
Connect Consupedia data to the apps, platforms and workflows you already have—or use it as the foundation for something entirely new. Start with a GTIN and retrieve the product intelligence your service needs.
APIScheduled feedsBulk deliveryWidgetsLicensing
Explore Data & API {
"gtin": "07312345678901",
"product": {
"name": "Organic oat drink",
"category": "Plant-based drinks",
"origin": "Sweden"
},
"attributes": {
"diet": ["vegan"],
"allergens": [],
"packaging": "carton"
},
"impact": {
"climate": 83,
"water": 72,
"health": 84
},
"confidence": 0.97
} Illustrative structured response
Apps & digital services
Add product search, scanning, comparisons, recommendations and personalised experiences.
Commerce & marketplaces
Improve filters, product pages and discovery with richer, consistent attributes.
Search & AI assistants
Give recommendation engines and agents structured context they can actually reason over.
PIM, ERP & BI
Enrich the systems you already use through APIs, scheduled feeds and bulk delivery.
Procurement tools
Make requirements, alternatives, risks and product-level impact easier to compare.
Menu & recipe platforms
Connect products, ingredients, recipes and menus to nutrition and sustainability data.
LIVE PRODUCT PIPELINE OPERATIONAL
01 · INPUTGTIN + sourcesFeeds · documents · images
→02 · STRUCTUREAI agent workflowExtract · match · normalise
→03 · VERIFYEvidence controlsRules · sources · confidence
→04 · ACTIVATEAPI-ready recordApps · PIM · commerce · BI
ONE CONNECTION, MANY USES
Enrich once. Activate everywhere.
Use one dependable source for product identity, ingredients, nutrition, allergens, classifications, origins, certifications, packaging, images, sustainability parameters and data provenance—adapted to your rights and use case.
- Your taxonomy and business rules
- Product-level sources and confidence
- Delivery shaped for your technical environment
RADICALLY SIMPLERYour developers build the service—not the database.
SPECIALIST MODULES
Comply with confidence. See the impact.
Start with Product Enrichment, then add the intelligence your teams need for regulation, transparency and measurable improvement.
01 / MODULE
Comply
Structure product, material and supplier evidence for traceability, due diligence, reporting and Digital Product Passport workflows.
- Evidence and requirement mapping
- DPP-ready product structures
- Reusable, auditable information
RADICALLY SIMPLERCompliance teams stop hunting for evidence.
02 / MODULE
Impact
Understand environmental, health and social performance at product, ingredient, menu or portfolio level.
- Up to 21 sustainability parameters
- Comparable calculations and scenarios
- Insights for action and communication
RADICALLY SIMPLERTeams see what to change first.
THE SERVICE PORTFOLIO
From raw data to visible business value.
Use the complete platform or combine the services that solve your most important product-data challenge today.
ANALYSE
Insight & Benchmark Lab
Compare products, suppliers, assortments and scenarios. Track KPIs and find the changes with the greatest potential.
RADICALLY SIMPLERPriorities appear. Spreadsheet hunting disappears.
REPORT
Automated reporting
Generate decision-ready sustainability reports for products, purchases, sales, menus and portfolios.
RADICALLY SIMPLERReports stay ready—even when the data changes.
COMMUNICATE
Declarations, widgets & QR
Publish product-level declarations and transparent visualisations in the channels where decisions happen.
RADICALLY SIMPLERComplex evidence becomes clear product proof.
Food Lab & MenuViz
Analyse ingredients, recipes and menus to support better planning, procurement and guest communication.
RADICALLY SIMPLERChefs see the better menu choice immediately.
↻
COLLABORATEProduct Information Portal · PIP
Verified product owners securely enrich their own products for better analysis, reporting and customer experiences.
RADICALLY SIMPLERNo more chasing product facts across email and files.
LIVE CUSTOMER EXAMPLEPressbyrån KompisConsupedia data inside the customer’s own app.
White-label experiences
Put trusted product intelligence in your own branded app, scanner, campaign or customer interface.
RADICALLY SIMPLERLaunch the experience—not a ten-year data project.
INDEPENDENT COVERAGE
Recognised in media.
Proven in the market.
From Swedish public radio and technology press to international food and nutrition media, independent coverage follows Consupedia from research-led idea to product intelligence used in real services.
WHOLESALE & E-COMMERCEMartin & Servera
Product-level climate intelligence where customers buy.
Consupedia supplies climate values and product scores in Martin & Servera’s e-commerce and digital services—helping customers compare products and make more informed purchasing decisions.
From product data to visible buying guidanceRead the customer evidenceCONVENIENCE & WORKPLACE FOODConvini
A complete assortment made easier to understand.
Consupedia powers sustainability declarations for Convini’s assortment, bringing climate, health, water and social intelligence into customer-facing app and store experiences.
One data foundation across physical and digital channelsRead the customer evidenceHOSPITALITY INTELLIGENCENobis Hospitality Group
Connect better decisions to commercial value.
Consupedia’s hospitality analysis connects purchasing, product and ingredient measurement, guest insight and commercial activation—revealing where changes can create the greatest impact per krona.
From purchasing data to menus, nudging and measurable valueExplore hospitality intelligenceNutrition Insight23 April 2025
01
Lifesum partners with Consupedia for AI-driven food transparency
Industry coverage of how Consupedia’s research-based product data and AI expertise are being integrated to strengthen nutrition personalisation.
Read original article
Food Supply30 October 2024
02
Martin & Servera adds product-level climate data to e-commerce
The trade publication confirms that Consupedia data powers climate values per product, including packaging impact, in Martin & Servera’s digital services.
Read original article
Butikstrender3 March 2025
03
Preem and Consupedia shape the store assortment of the future
Coverage of Preem using Consupedia to systematically evaluate its store assortment across climate, environment, health and social responsibility.
Read original article
AI PRODUCT INTELLIGENCE FAQ
Clear answers to complex product-data questions.
Short, practical definitions for teams evaluating product enrichment, sustainability data, APIs and Digital Product Passport workflows.
What is AI Product Intelligence?
AI Product Intelligence turns fragmented product information into structured, validated and actionable knowledge. Consupedia combines artificial intelligence, domain rules, independent data and source traceability so product records can support commerce, procurement, compliance, reporting and digital experiences.
What is product data enrichment?
Product data enrichment is the process of completing, correcting, classifying and standardising product records. Consupedia can extract information from supplier feeds, spreadsheets, documents and images, identify missing attributes, flag contradictions and return business-ready data to your systems.
Can Consupedia provide product and sustainability data through an API?
Yes. Consupedia provides product intelligence through APIs, scheduled feeds, bulk delivery, widgets and licensing. The data can power other apps, marketplaces, PIM and ERP systems, search, AI assistants, procurement tools, recipe platforms and white-label services.
Is Consupedia’s product data generated by AI?
No. The data foundation comes from more than ten years of research, collection and source integration. Consupedia’s specialised AI agents extract, match, normalise, structure and quality-control that evidence. They do not invent product facts. This is an operational data asset with methods, provenance and domain logic—not a chatbot answer.
Can I retrieve product data from a GTIN or barcode?
Yes. Provide a GTIN or barcode number and Consupedia can match it to a structured product record with relevant identity, ingredients, nutrition, allergens, classifications, origin, packaging, certifications, sustainability intelligence and source information, depending on coverage and your licensed use case.
What is Consupedia’s Product Information Portal (PIP)?
PIP is a secure product enrichment workspace for verified product owners. After authentication, an approved owner can find the products they are responsible for, add or verify details such as ingredient quantities, origins, certifications, packaging, documents and images, and make the resulting product intelligence more precise for analysis, reporting, declarations, APIs and customer experiences.
START WITH YOUR DATA
What could better product intelligence unlock for you?
Share a sample of your catalogue or tell us what you want to build. We will show where Product Enrichment, Data & API, Comply or Impact can create value.
Book a demo